In July 2019, we launched a promotional marketing campaign for Egypt with Innovative Travel via our website and social channels. We created five interlocking, evergreen articles that are still seasoning on Google for SEO. Between our web pages and associated social media promotion, we have garnered well over 113k Impressions on our Egypt campaign so far. The detailed statistics and approach are described below.
It was our goal to write five related but unique articles highlighting travel to Egypt:
Abu Simbel Tours: What You Need to Know targets a high-volume keyword an features Innovative Travel’s ability to add on an Abu Simbel trip to a Nile River cruise.
We interlock the articles via links building a silo structure that enhances SEO, web visibility, and web authority.
COLEMAN CONCIERGE WEBSITE STATS/ PAGEVIEWS GENERATED AS OF 4/20/20:
Total PV Generated for Destination and Surrounding Areas: 10,434 Total Pageviews
Is Egypt Safe For Solo Female Travelers: 3,409 Pageviews
All the Ancient Egypt History Needed to Plan an Egyptian Vacation: 2,447 Pageviews
Ode to Egypt – Is It Still a Must See Destination?: 1,783
Seven Tips For a Luxury Nile Cruise That Will Convince You To Go: 1,601
Abu Simbel Tours – What You Need To Know: 1,194
PROMOTIONAL CAMPAIGN- SOCIAL MEDIA RESULTS
IG Stories- 35,094 views over 216 stories
Totals for 10 posts over both Instagram accounts:
Totals over 5 pins:
9.3K Impressions over the last 90 days (all-time impressions unknown, but will be substantially more)
Totals over 17 posts:
7,546 Reached / 2,248 Reactions, comments, shares
Warm Welcome at Cairo Airport
136 Reached / 24 Reactions, comments, shares
Pyramids from the Mena House
676 Reached / 203 Reactions, comments, shares
Repost from Caryn
70 Reached / 20 Reactions, comments, shares
Dedicated video about my feelings of safety in Egypt
474 Reached / 81 Reactions, comments, shares
Good morning from the Mena House
1,000 Reached / 358 Reactions, comments, shares
My next day in Egypt was full-on
625 Reached / 232 Reactions, comments, shares
Today I discovered one of the most badass women
1,200 Reached / 339 Reactions, comments, shares
What’s old is new again
492 Reached / 115 Reactions, comments, shares
Are there crocodiles in the Nile
197 Reached / 115 Reactions, comments, shares
Which Egyptian king loves his queen
1,100 Reached / 209 Reactions, comments, shares
Goodbye for now Egypt
238 Reached / 120 Reactions, comments, shares
I have always dreamed of going to Egypt
166 Reached / 30 Reactions, comments, shares
Promo post for Is Egypt Safe For Solo Female Travelers
543 Reached / 139 Reactions, comments, shares
Promo post for All the Ancient Egypt History Needed to Plan an Egyptian Vacation
186 Reached / 62 Reactions, comments, shares
Promo post for Ode to Egypt – Is It Still a Must See Destination?
183 Reached / 85 Reactions, comments, shares
Promo post for Seven Tips For a Luxury Nile Cruise That Will Convince You To Go
151 Reached / 76 Reactions, comments, shares
Promo post for Abu Simbel Tours – What You Need To Know
109 Reached / 40 Reactions, comments, shares
9,3337 Impressions over 5 tweets
A couple of our favorite comments we have received so far…
“I love the way you weave this story! Your passion and excitement for Egypt, after years of being intrigued by it, is so fun to read. Honestly Egypt was never really on my radar as a place to visit until I started reading your posts on it, and what you say about not truly seeing the world until you’ve experienced Egypt pretty much cements it for me – I’ve got to visit someday! I can’t believe Cairo is bigger than NYC, LA and Chicago combined…. that’s nuts. I’m not sure I could handle that haha but get me out to the Nile and the desert stat!! – Sarah
“I love posts like this. I tend to travel to a place that I know a little bit about, and then get SUPER interested in the history and study it all while I’m there or just after I leave – totally backwards! I need to spend more time reading about places before I go, so that I can more thoroughly enjoy the experience. I love that you made a complicated and lengthy subject – the history of Egypt! – so approachable and concise. This is awesome!” – Dani
“You make a good point – don’t believe everything you see on the news. I find that there are often misconceptions about Egypt, and am glad for companies like Innovative Travel who can help people see the amazing and safe parts for what they are.” – Hannah
Our Egypt campaign successfully generated over 113k impressions on our web platform and social media outlets. This kind of viewership is sure to inspire many to choose to Innovative Travel to book their own Egyptian vacation. Our rich Pinterest pins and evergreen high-ranking SEO optimized content will continue to draw more viewers every day. We look forward to an ongoing partnership withInnovative Travel to continue to share their amazing tours and destinations.
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Here at Coleman Concierge, we encourage everyone to travel responsibly and believe there is potential for tremendous good for the world following that ethos. There is also the potential for horrific consequences from irresponsible travel.
Even if you can’t physically explore the world, we hope that you enjoy the escape our site provides. Keep your spirits up and your hands clean. There will be a time to travel soon enough.
Meet Ed & Jenn
Hi! We are Jenn and Ed Coleman, and together we are Coleman Concierge. It is our goal to inspire you to get out, expand your world, and to seek adventure, even in your own backyard.
We deeply believe in the transformational power of travel. Our tagline is amazing adventures for ordinary people because we believe that you don’t have to be super rich, super fit or super anything to have an amazing adventure. Expanding your comfort zone and trying new things will pay huge dividends in both health and happiness.
We advocate for sustainable and ethical travel and truly believe in the power of travel to transform both ourselves as well as the world around us.
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