Key West Case Study – Fall 2018

Romantic sunset cruise at Key West

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Key West Case Study

Campaign Executed  August – November 2018

INTRODUCTION:

In late July 2018, we launched a promotional marketing campaign for Key West Florida (The Florida Keys) via our website and social channels. We created five interlocking, evergreen articles, some of which are ranking on the first one to four pages of Google for their respective keywords. Between our web pages and associated social media promotion, we have garnered over 90.5k Impressions on our Key West/ Florida Keys campaign so far. The detailed statistics and approach are described below.

STRATEGY:

It was our goal to write an overview article on Key West, Romantic Things to Do in Key West – One Perfect Day in Paradise, then to write supporting posts for the overview article, all promoting the area. Currently, we have four additional supporting articles:

We interlock the articles via links building a silo structure that enhances SEO, web visibility, and web authority.

PROMOTIONAL CAMPAIGN- SOCIAL MEDIA RESULTS

INSTAGRAM @coleman_concierge

IG Stories– 1761 views over 2 stories

Totals- for four posts:

  • Impressions- 21,893
  • Reach- 18,608
  • Likes- 9,025
  • Comments- 249
  • Interactions- 167

Individual Post Statistics

Photo #1- Turtle Kraal

  • Impressions- 7038
  • Reach- 6039
  • Likes- 2514
  • Comments- 68
  • Interactions- 53

https://www.instagram.com/p/BmLxti_FSQh/

Photo #2- Mallory Square

  • Impressions- 4786
  • Reach- 4005
  • Likes- 1938
  • Comments- 59
  • Interactions- 42

https://www.instagram.com/p/Bmi6WS0lRcK/

Photo #3- Key West boat at sunset

  • Impressions- 5234
  • Reach- 4391
  • Likes- 2373
  • Comments- 55
  • Interactions- 44

https://www.instagram.com/p/BnB31jmFNgw/

Photo #4- Key West at sunset

  • Impressions- 4835
  • Reach- 4173
  • Likes- 2200
  • Comments- 67
  • Interactions- 28

https://www.instagram.com/p/BnG_GCYlADF/

PINTEREST:

Totals over 10 pins:

FACEBOOK:

Totals over 5 posts: 

TWITTER:

Totals over 31 tweets: 2423 Impressions

Campaign Summary:

The Key West / Florida Keys campaign successfully generated over 90,500 impressions on our web platform and social media outlets. That kind of viewership is sure to inspire many to choose the Florida Keys for their next vacation. Our rich Pinterest Pins and evergreen high-ranking SEO optimized content continues to draw more viewers every day. We look forward to an ongoing partnership with Visit Florida Keys to continue to build and enhance our Keys content.

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