Key West Case Study
Campaign Executed August – November 2018
In late July 2018, we launched a promotional marketing campaign for Key West Florida (The Florida Keys) via our website and social channels. We created five interlocking, evergreen articles, some of which are ranking on the first one to four pages of Google for their respective keywords. Between our web pages and associated social media promotion, we have garnered over 90.5k Impressions on our Key West/ Florida Keys campaign so far. The detailed statistics and approach are described below.
It was our goal to write an overview article on Key West, Romantic Things to Do in Key West – One Perfect Day in Paradise, then to write supporting posts for the overview article, all promoting the area. Currently, we have four additional supporting articles:
- Of Cats and Code Heroes: My Personal Visit to the Hemingway Home in Key West
- Nine Key West Watersports That Will Leave You Wanting More
- Snorkeling Key West Ethically- Our Guide to the Southernmost Point’s Underwater World
- 5 Easy Ways to Save Big on Your Florida Keys Vacation
We interlock the articles via links building a silo structure that enhances SEO, web visibility, and web authority.